Mother's Day It's a very special date that boosts commerce and brings to the surface the affection and gratitude we have for mothers.

In 2026, Mother's Day sales are expected to have a significant impact, benefiting approximately 962 small businesses in São Paulo.

With 57% of consumers willing to spend more than the previous year, we will explore consumption trends, the most sought-after categories, and consumer behavior in relation to this very significant date.

Impact of Mother's Day Sales on Small Businesses in São Paulo

Mother's Day occupies the position of second most important date in retail And in 2026, it should strongly boost commerce in São Paulo.

In São Paulo, approximately 962 thousand small businesses They tend to benefit directly from increased purchases, especially in neighborhood commerce, which sustains jobs, income circulation, and proximity to the consumer.

With 57% of customers planning to spend more than in 2025 and the projected average ticket price being R$ 250, stores selling cosmetics, clothing, flowers, and chocolates are gaining ground.

Furthermore, 63% are expected to buy in advance, which facilitates inventory planning and offers.

Although price is the primary factor in the decision, promotions and differentiated products help attract customers.

With 47% of purchases occurring in physical stores and 64% using credit cards, local retailers are reinforcing their... local revenue generation with more competitiveness and networking.

Evolution of the Consumer Budget in 2026

57% of consumers They intend to spend more than in 2025, with an average ticket price of... 250 BRL.

This progress suggests a more favorable Mother's Day 2026 for retail in São Paulo, especially because consumers are expected to plan their purchases better and look for deals in advance.

Furthermore, purchase intent increases in a scenario where price remains the main decision factor, followed by promotions and differentiated products, which reinforces a more rational and less impulsive journey.

Vintage	Average Ticket (R$)	% that intends to spend more
2025	200	0
2026	250	57

In practice, this behavior benefits categories such as cosmetics, clothing, flowers, and chocolates, which remain among the favorites.

Since most purchases will occur in physical stores and with credit cards, the average ticket represents the average amount spent per consumer in a purchase, helping to measure the real consumption potential during the period.

Trending Gift Categories

Mother's Day 2026 in São Paulo is expected to generate millions in purchases, with an average ticket price of R$ 250. Choices tend to reflect practicality, affection, and a good perception of value.

Since 63% of consumers plan to buy in advance, the most sought-after categories stand out for catering to different profiles and budgets.

Furthermore, price remains a decisive factor, while promotions and differentiated products help drive the final choice among small businesses in São Paulo.

• Cosmetics high demand Personalized kits are a great choice because they combine thoughtfulness, practicality, and the feeling of a complete gift.
• Clothes – Wardrobe refreshment as a form of self-care, since versatile pieces are appealing and frequently used.
• Flores – still strong emotional symbolism, with immediate emotional appeal and easy purchase in physical stores.
• Chocolates – A practical and delicious gift, ideal for those looking for an affordable and foolproof souvenir.

According to market references and buying guides, Mother's Day gifts in 2026 will continue to focus on options with strong emotional appeal and an affordable price range.

Anticipating Purchases: The New Consumer Routine

Buying in advance for Mother's Day 2026 in São Paulo has become routine. 63% of consumers, who prefer to organize themselves before the date to avoid higher prices, secure more options, and avoid the last-minute rush.

Since price leads the purchase decision, followed by promotions and differentiated products, this choice helps balance the budget and increases the chances of finding cosmetics, clothes, flowers, and chocolates with better variety.

This change in habit strengthens retail throughout the entire month.Because it distributes demand and reduces the concentration of sales only in the week of the celebration.

Furthermore, since 47% of purchases are expected to occur in physical stores and 64% of consumers plan to pay with credit cards, the flow remains constant in shopping malls, perfumeries, and neighborhood stores, with increased activity since the beginning of May. "I want to secure my mother's gift before the prices go up," comments Claudia, 34 years old.

In this way, small businesses gain breathing room to sell earlier, adjust inventory in advance, and make better use of the average order value. 250 BRL.

Decision Factors and Purchase Preferences

On Mother's Day 2026 in São Paulo, the price appears as the most important factor in the purchase decision, followed by promotions e differentiated productsBecause consumers want to balance emotion and budget without sacrificing a useful and valued gift.

Furthermore, the search for advance notice tends to increase comparison between offers and reinforces attention to discounts, while the most desired categories, such as cosmetics, clothing, flowers, and chocolates, intensify competition among retailers.

In this scenario, the physical stores lead the preference with 47 %since they allow you to see, test and take the item home right away, and the credit cards They dominate as a means of payment with 64 %Because they facilitate installment payments and organize spending during a period of increased financial pressure.

• Price: defines the final choice when the consumer compares benefits and cost.
• SalesThey accelerate the purchase and increase the perception of advantage.
• Differentiated productsThey help to escape the generic present and add emotional value.
• Physical stores and credit cardsThey offer convenience, trust, and flexibility when it comes to paying.

Mother's Day 2026 will be a crucial time for commerce, with an increase in sales and a clear trend of anticipating purchases.

The predominant use of credit cards and the preference for physical stores highlight the consumption habits of Brazilians during this celebration.